Mary Jane Braide
Mary Jane specializes in corporate brand strategy development and aligning organizations to brand direction.
Mary Jane works with category leaders and iconic brands in multiple sectors and with progressive organizations in the not-for-profit and public realm.
In her work, Mary Jane helps organizations define their core purpose and brand promise and then uses these ideas to create the direction for change and organizational renewal. Her work in aligning behaviour to brands is at the leading edge of brand development and she is applying her ideas with several global and major Canadian enterprises. Mary Jane works in a collaborative way with her clients and brings strong facilitation and group problem-solving skills to her work.
"Mary Jane knows how businesses work and how brands succeed. The two in combination are a powerful pair."
- A.H.
- A.H.
